David Nowak.
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Tool review

ChatGPT

Earned listing · No vendor relationship
Reviewed Sep 2026 · Every claim sourced · Category: everyday writing & drafting
Straight verdict: use it for drafting, writing, and everyday business tasks — start free and stay free until you hit limits weekly. The 2026 product is much bigger than chat: Projects that keep their memory, reusable Custom GPTs, connectors to your Slack and email, and agents that run recurring jobs — it's a business platform at the Business tier. Skip consumer plans for anything touching customer data, and verify every factual claim before it reaches a customer.
Data

Where does your data go?

Your conversations go to OpenAI's cloud (US-based). On Free, Go, and Plus, OpenAI trains its models on your chats by default — you must opt out in Settings → Data Controls → "Improve the model for everyone." Business and Enterprise plans don't train on your data; consumer plans do. Deletion requests are honored within roughly 30 days.

Translate it: what you type can literally become part of the product — unless you flip one switch.
Reliability

What happens when it's wrong?

The pattern across published benchmarks: the rate depends entirely on the task.

  • Summarizing a document you hand it — very good. Vectara's leaderboard: ~9% hallucination rate for GPT-5.5-class models in 2026.
  • Facts from memory, no web search — bad. OpenAI's own system card: 47% hallucination rate on SimpleQA without browsing. Roughly a coin flip between a right answer and a confident invention.
  • Citations and niche specifics — the danger zone. A 2026 Stanford benchmark found GPT-5.1 fabricating 6.57% of legal citations — five times the rate of the year-older model. Newer is not automatically safer.
  • Browsing helps but doesn't fix it. The app browses by default, dropping real-world claim errors to roughly 9.6%.
Practical rule: it writes beautifully and invents specifics confidently. Numbers, names, dates, citations — check them. See the glossary for every term these reviews use.
Limits

What's it actually bad at?

  • Guessing instead of admitting ignorance. On hard factual questions, GPT-5 guessed rather than said "I don't know" the overwhelming majority of the time. It will rarely tell you it's unsure.
  • Anything where being wrong is expensive — legal, medical, tax. Published error rates in those domains are the highest measured.
  • Math and precise counting. A long-standing weakness across the model family.
  • The free tier runs the budget engine. It's the smallest model in the current family — unlimited chats, but Plus gets a meaningfully stronger model.
Cost

What does it cost really?

Free
$0

Unlimited text chats since Aug 2026. Catch: ads launched Aug 11, 2026 for Free/Go in 9 countries. Opt out — in exchange for fewer daily messages, amount unpublished.

Go / Plus
$8 / $20

Go: higher caps, still has ads. Plus: stronger model, no ads, Projects, Deep Research. No annual discount on Plus — $240/year.

Business
$20/seat

Annual billing, 2-seat minimum ($25 monthly). The contract-level no-training guarantee lives here — this is the tier for customer data.

The trap: jumping to Plus because of message limits is mostly obsolete — text is unlimited on Free now. What you're actually paying for at Plus is the stronger model and no ads. Pay for the model, not the volume.

Impact

What does it replace — and what do you still do?

Realistically kills 70–80% of first-draft work: emails, posts, outlines, summaries, meeting notes, brainstorming. You still own: final review, factual verification, and a human pass on anything customer-facing. It does not replace your judgment on numbers, contracts, or regulated content.

Platform

What the ecosystem offers

  • Projects — folders that keep their memory. Group your chats, files, and instructions for one client or job, and you never re-explain yourself. Every plan has them, and you can share them with teammates.
  • Custom GPTs — a version of ChatGPT you set up once with your rules and files, then reuse for the same kind of job over and over.
  • Connectors — plug in your Slack, Outlook, Teams, Dropbox, or SharePoint and ChatGPT can work with what's already there. It can also read your company's own tools as research sources.
  • Agents — set up once, then they do a recurring job on a schedule: weekly reports, meeting prep, finished documents and spreadsheets. Business plans can share agents across the team.
  • The coding agent (Codex) — included in the business plans, if you have developers.
  • Admin controls and data guarantees — the business tiers add admin dashboards and the no-training guarantee. The security details live in the sources below.
  • The newest model (Sep 2026) — OpenAI's flagship reached the tools this month, but access is rationed: the $200 plan gets the most, business plans get a slice, and the $20 Plus plan got none at launch. Free users get neither flagship model. Practical takeaway: check which tier has which model before you pay.
Exit

If I stop paying, what do I lose?

  • Export: yes, self-serve — Settings → Data Controls → Export. ZIP of your history, up to 7 days to arrive, download link expires in 24 hours.
  • Gotcha: no self-serve export on Business/Enterprise workspaces — the plans most likely to hold important data are the ones where leaving is hardest.
  • Cancellation: self-serve — downgrade to Free, keep your history.
  • Account deletion: yes — data removed within ~30 days.
  • The training caveat: everything typed before opting out may already be in training data. Opt out on day one, not month six.
Fit

Who is this NOT for?

Anyone feeding it customer records, patient data, or anything regulated — on consumer plans that data trains their models by default (use the Business tier or a private setup instead). Also not for tasks where an unverified wrong answer costs money: legal documents, tax filings, published citations.

David's take — ChatGPT is the best free on-ramp we've tested, and the unlimited-text change made the free tier genuinely usable. The risk isn't the tool being dumb — it's the tool being confident. Flip off "Improve the model for everyone" the day you sign up, treat every factual claim as a draft claim, and it earns its place.

Sources — all public, checked Sep 5, 2026
  1. ChatGPT pricing page — tiers, seat minimums, billing terms
  2. OpenAI: Introducing ChatGPT Go — Go at $8/mo (Jan 2026)
  3. OpenAI: GPT-5.6 update — unlimited free text, Luna default, error-rate reductions (Aug 2026)
  4. OpenAI Data Controls FAQtraining opt-out, retention, export steps
  5. OpenAI: Export your data — 7-day wait, 24h link, not available on Business/Enterprise
  6. GPT-5 System Card — 47% SimpleQA hallucination without browsing (self-reported)
  7. Vectara Hallucination Leaderboard — grounded summarization rates
  8. TrueStandard: AI hallucination rates 2026 — AA-Omniscience, Stanford RegLab legal-citation findings
  9. OpenAI: ChatGPT Business release notes — Work, Workspace Agents, Sites, connectors, Premium seats, GPT-6 rollout (Sep 2026)
  10. OpenAI: Projects in ChatGPT — plan availability, sharing limits, compliance API
  11. OpenAI: Workspace Agents — RBAC controls, Slack channels, API triggers, shared-connection risks
  12. The Decoder: GPT-6 Astra rollout (Sep 2026) — plan allowances table, Plus exclusion, Pro-tier quotas

I'm David. I build AI that keeps your data yours.

David Nowak

Twenty years building software for businesses like yours — cloud tools when they fit, your own machines when the data demands it. Fixed fee starting at $500.

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