Glossary · Privacy & data
Opt-in vs opt-out
Also said as
opt outtraining opt-outdefault settings
Opt-in means the company waits for your yes before using your data; opt-out means it starts using your data immediately and waits for your no.
Why it matters to your business
Almost every tool in our directory defaults to opt-out on consumer plans — the private behavior is the thing you have to go find and switch on yourself.
The catch · what vendors don't say
The switch is usually buried in settings several levels deep, and the free plans — where most people start — are exactly the ones that need it most.
