Glossary · Privacy & data
Watermarking (C2PA)
Also said as
content credentialsC2PAAI watermarking
C2PA content credentials are an industry standard that embeds an image's origin history — a tamper-evident receipt showing how it was made and edited.
Why it matters to your business
If you publish AI images for clients, content credentials are how you prove provenance — increasingly relevant as disclosure rules tighten.
The catch · what vendors don't say
The receipt only survives the pipeline — crop, screenshot, or re-export through the wrong tool and it can vanish.
