David Nowak.
Home/Glossary/Token
Glossary · Model mechanics

Token

Checked 2026-09-06
Also said as tokenstoken pricingAPI tokens
A token is a chunk of text — roughly three-quarters of a word — and it's the unit AI companies meter and bill by, especially through APIs.
Why it matters to your business

Subscription plans feel flat, but API and usage-based billing run on tokens — an Enterprise seat fee can be just the door, with usage billed separately.

The catch · what vendors don't say

Long documents, conversations, and images all consume tokens — the meter runs on input as well as output, which is where 'unlimited' plans quietly aren't.

I'm David. I build AI that keeps your data yours.

David Nowak

Twenty years building software for businesses like yours — cloud tools when they fit, your own machines when the data demands it. Fixed fee starting at $500.

Book a session

Bring one real problem. You leave with a plan — whether we work together or not.

"Most companies are selling you fear and complexity. He cuts through the bullshit and just fixes things. That's what partnership looks like."
Jim · Owner, media production company · more testimonials