Glossary · Privacy & data
Provenance
Also said as
content provenancecontent origin
Provenance is the record of where a piece of content came from — who or what made it, and what touched it along the way.
Why it matters to your business
Watermarks and content credentials both promise provenance, and disclosure laws now lean on them — if you publish AI-assisted writing or images, provenance is how the work gets judged.
The catch · what vendors don't say
Right now the maker of the mark is also the only one who can verify it — provenance you can't check yourself is a claim to trust, not a fact you own.
